Air Astana adheres to the principles of the Corporate
Media Policy regarding the disclosure of information of the joint stock company
and in its interaction with the media. Its fundamental principles focus on
regularity, timeliness and
efficiency in providing information. In addition,
Air Astana is regulated by the provisions of the Law on Media of the Republic of Kazakhstan.
The national air carrier actively cooperates with the media both in Kazakhstan and overseas by
providing press releases, comments, answers to questions and other information
on the airline’s activity, except
information that is of a commercial secret.
In addition
to prompt coverage of its activity, Air Astana reviews proposals on the following
types of information partnership:
- Dissemination of press
materials on flights
- Implementation of joint
projects
- Product placement
Because representation of the Air Astana brand
is very important to us, we strive for cooperation on these matters.
Criteria for Circulation of Press Materials on Board:
- Preferences of passengers
- Format and trend of publication
- Circulation
- Audience
- Periodicity
- Rating of the publication
- Commercial proposal
Criteria for Implementation of Joint Projects:
- Practical and public importance
of the project
- Compliance of the project with the philosophy of the brand and business
objectives of the company
- Circulation/coverage
- Periodicity
- Volume/Time Needed
- Audience
- Rating
- Commercial proposal
Criteria for Product Placement (video recording or photography
of the airline’s personnel, planes, serving process on board, check-in counters,
etc.):
- Practical and public importance
of the program/movie
- Compliance of the program/movie
with the philosophy of the brand and
business objectives of the company
- Coverage/Time Needed
- Synopsis or brief description
of the project
- Target audience
- Sponsor package (if any)
We do not support film or TV programs which:
- Contradict Air Astana’s
provisions of aviation safety.
- May result in violations in the
production activity of the company.
- Contradict the norms of the
existing legislation of the Republic
of Kazakhstan.
- Demonstrate air events or hijacks.
- Contradict the norms of public
ethics and morals.
- Propagandize violence.
- Contradict the philosophy of
the brand and business objectives of the company, which may negatively have an
impact on the image of the carrier.
We receive many letters and proposals on a daily
basis and apologize that we cannot support all projects. However, we would like
to assure you that we review all applications forwarded to our airline provided
that:
- Your proposal includes an
official letter with a description
of the project and conditions of
cooperation.
- You forwarded your letter prior
to implementation of the project.